{"id":667,"date":"2024-06-13T16:23:49","date_gmt":"2024-06-13T16:23:49","guid":{"rendered":"https:\/\/scoring.pt\/magazine\/?p=667"},"modified":"2024-06-14T08:06:17","modified_gmt":"2024-06-14T08:06:17","slug":"a-importancia-de-definicao-de-objetivos-smart","status":"publish","type":"post","link":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/","title":{"rendered":"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u00c9 extremamente importante que a defini\u00e7\u00e3o de objetivos fa\u00e7a parte da estrat\u00e9gia das empresas. Para definir objetivos mais acertados deve ter por base uma estrat\u00e9gia que os suporte. Os objetivos s\u00e3o os resultados que a empresa pretende alcan\u00e7ar. Na sua defini\u00e7\u00e3o devemos garantir que os objetivos s\u00e3o SMART.<\/p>\n<h4><strong>Objetivos SMART<\/strong><\/h4>\n<p>Para efetuarmos uma defini\u00e7\u00e3o de objetivos de forma acertada, podemos recorrer \u00e0 metodologia SMART.<\/p>\n<p>O conceito SMART foi criado e publicado em 1981 por George T. Doran atrav\u00e9s de uma publica\u00e7\u00e3o denominada \u201c<em>There\u2019s a S.M.A.R.T. way to write management\u2019s goals and objectives<\/em>\u201d na revista Management Review.<\/p>\n<p>Segundo esta metodologia, os objetivos para serem <strong>SMART<\/strong> devem ser: <strong>espec\u00edficos, mensur\u00e1veis, tang\u00edveis, relevantes e temporais<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-668 aligncenter\" src=\"https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/Graficos-07-300x162.png\" alt=\"\" width=\"580\" height=\"313\" srcset=\"https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/Graficos-07-300x162.png 300w, https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/Graficos-07-600x323.png 600w, https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/Graficos-07-1024x551.png 1024w, https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/Graficos-07-768x414.png 768w, https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/Graficos-07.png 1536w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Exemplos de objetivos que <strong>N\u00c3O S\u00c3O SMART<\/strong>:<br \/>\n&#8211; Aumentar as vendas;<br \/>\n&#8211; Aumentar o n\u00famero de clientes fidelizados;<br \/>\n&#8211; Posicionar a empresa como a melhor do seu setor.<\/p>\n<p>&nbsp;<\/p>\n<p>Exemplos de objetivos <strong>SMART<\/strong>:<br \/>\n&#8211; Aumentar 5% as vendas face ao ano anterior;<br \/>\n&#8211; Aumentar 3% o n\u00famero de clientes que repete a compra online do produto X;<br \/>\n&#8211; Aumentar 10% a quota de mercado;<br \/>\n&#8211; Reduzir o tempo da resposta \u00e0s reclama\u00e7\u00f5es por email para at\u00e9 24 horas.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 extremamente importante que a defini\u00e7\u00e3o de objetivos fa\u00e7a parte da estrat\u00e9gia das empresas. Para definir objetivos mais acertados deve ter por base uma estrat\u00e9gia que os suporte. Os objetivos s\u00e3o os resultados que a empresa pretende alcan\u00e7ar. Na sua defini\u00e7\u00e3o devemos garantir que os objetivos s\u00e3o SMART.\u00a0<\/p>\n","protected":false},"author":32,"featured_media":1241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART - SCORING Magazine<\/title>\n<meta name=\"description\" content=\"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART - SCORING Magazine\" \/>\n<meta property=\"og:description\" content=\"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\" \/>\n<meta property=\"og:site_name\" content=\"SCORING Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T16:23:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/imagens-artigos-64-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joana Nunes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joana Nunes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\"},\"author\":{\"name\":\"Joana Nunes\",\"@id\":\"https:\/\/scoring.pt\/magazine\/#\/schema\/person\/0f535edf30435b4072e7b0070f9dabc1\"},\"headline\":\"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART\",\"datePublished\":\"2024-06-13T16:23:49+00:00\",\"dateModified\":\"2024-06-14T08:06:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\"},\"wordCount\":221,\"publisher\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/#organization\"},\"articleSection\":[\"Gest\u00e3o\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\",\"url\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\",\"name\":\"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART - SCORING Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/#website\"},\"datePublished\":\"2024-06-13T16:23:49+00:00\",\"dateModified\":\"2024-06-14T08:06:17+00:00\",\"description\":\"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/scoring.pt\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoring.pt\/magazine\/#website\",\"url\":\"https:\/\/scoring.pt\/magazine\/\",\"name\":\"Scoring Magazine\",\"description\":\"A revista efetivamente sobre gest\u00e3o\",\"publisher\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoring.pt\/magazine\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/scoring.pt\/magazine\/#organization\",\"name\":\"Scoring Magazine\",\"url\":\"https:\/\/scoring.pt\/magazine\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/scoring.pt\/magazine\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png\",\"contentUrl\":\"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png\",\"width\":361,\"height\":93,\"caption\":\"Scoring Magazine\"},\"image\":{\"@id\":\"https:\/\/scoring.pt\/magazine\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoring.pt\/magazine\/#\/schema\/person\/0f535edf30435b4072e7b0070f9dabc1\",\"name\":\"Joana Nunes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/scoring.pt\/magazine\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a42d0d2285e4c96cf17780c87827950a7cf3de3b26ff3ab407f2f9965f0e9828?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a42d0d2285e4c96cf17780c87827950a7cf3de3b26ff3ab407f2f9965f0e9828?s=96&d=mm&r=g\",\"caption\":\"Joana Nunes\"},\"description\":\"Gestora de Marketing\",\"url\":\"https:\/\/scoring.pt\/magazine\/author\/joana-nunes\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART - SCORING Magazine","description":"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/","og_locale":"pt_PT","og_type":"article","og_title":"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART - SCORING Magazine","og_description":"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.","og_url":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/","og_site_name":"SCORING Magazine","article_published_time":"2024-06-13T16:23:49+00:00","article_modified_time":"2024-06-14T08:06:17+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2024\/01\/imagens-artigos-64-1024x512.png","type":"image\/png"}],"author":"Joana Nunes","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Joana Nunes","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/#article","isPartOf":{"@id":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/"},"author":{"name":"Joana Nunes","@id":"https:\/\/scoring.pt\/magazine\/#\/schema\/person\/0f535edf30435b4072e7b0070f9dabc1"},"headline":"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART","datePublished":"2024-06-13T16:23:49+00:00","dateModified":"2024-06-14T08:06:17+00:00","mainEntityOfPage":{"@id":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/"},"wordCount":221,"publisher":{"@id":"https:\/\/scoring.pt\/magazine\/#organization"},"articleSection":["Gest\u00e3o"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/","url":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/","name":"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART - SCORING Magazine","isPartOf":{"@id":"https:\/\/scoring.pt\/magazine\/#website"},"datePublished":"2024-06-13T16:23:49+00:00","dateModified":"2024-06-14T08:06:17+00:00","description":"A defini\u00e7\u00e3o de objetivos \u00e9 crucial para a estrat\u00e9gia das empresas. Para definir objetivos deve utilizar os objetivos SMART.","breadcrumb":{"@id":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/scoring.pt\/magazine\/a-importancia-de-definicao-de-objetivos-smart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/scoring.pt\/magazine\/"},{"@type":"ListItem","position":2,"name":"A import\u00e2ncia de defini\u00e7\u00e3o de objetivos SMART"}]},{"@type":"WebSite","@id":"https:\/\/scoring.pt\/magazine\/#website","url":"https:\/\/scoring.pt\/magazine\/","name":"Scoring Magazine","description":"A revista efetivamente sobre gest\u00e3o","publisher":{"@id":"https:\/\/scoring.pt\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoring.pt\/magazine\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/scoring.pt\/magazine\/#organization","name":"Scoring Magazine","url":"https:\/\/scoring.pt\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/scoring.pt\/magazine\/#\/schema\/logo\/image\/","url":"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png","contentUrl":"http:\/\/scoring.pt\/magazine\/wp-content\/uploads\/2022\/11\/logo-site-heacer-RETINA.png","width":361,"height":93,"caption":"Scoring Magazine"},"image":{"@id":"https:\/\/scoring.pt\/magazine\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/scoring.pt\/magazine\/#\/schema\/person\/0f535edf30435b4072e7b0070f9dabc1","name":"Joana Nunes","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/scoring.pt\/magazine\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a42d0d2285e4c96cf17780c87827950a7cf3de3b26ff3ab407f2f9965f0e9828?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a42d0d2285e4c96cf17780c87827950a7cf3de3b26ff3ab407f2f9965f0e9828?s=96&d=mm&r=g","caption":"Joana Nunes"},"description":"Gestora de Marketing","url":"https:\/\/scoring.pt\/magazine\/author\/joana-nunes\/"}]}},"_links":{"self":[{"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":6,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"predecessor-version":[{"id":726,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/posts\/667\/revisions\/726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/media\/1241"}],"wp:attachment":[{"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoring.pt\/magazine\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}